To learn more about whether the product would be useful, I conducted qualitative interviews with my friends and family to understand if they would even use a product like this. I made sure to include people of various different political backgrounds and socioeconomic backgrounds to understand how different people would see the idea of the product.
I analyzed all the interviews and made some inferences and conclusions based on their answers to my questions.
I checked out two major platforms that function as bias education and bias checkers. I used templates included with Figma to organize my findings and possible additions and opportunities for my app.
After looking through my competitor analysis, and factoring in all the features I planned for my app, I synthesized my findings in the adjacent graphic. I used this when I ultimately presented my app.
I didn’t just shove together a design either. I made prototypes beforehand. I then conducted usability testing. I timed people on their ability to navigate the app (using an early prototype mocked up in Figma). I timed their ability to achieve simple tasks on the app, these being finding the lean of a source, finding an educational source, and logging out. And I took their feedback and improved the app. The iterations I used are the images you can find on the rightmost side of the adjacent image.
I conducted these tests and logged my results. I used these results to draw conclusions about additions and modifications I would need to make for my final iteration.
After creating my final prototype (which I'm about to show, I promise!), I conducted the same usability testing again, and got much better results. On the second run, I achieved an average 57% faster speed for task completion, indicating the efficacy of my iterative design.
